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  • Internet penetration

    78% US Hispanic market
    46% Latin America
  • Cellphone usage

    90% US Hispanic market
    52% Latin America
  • Cellphone usage

    Internet penetration has grown at an accelerated rate, initially through dial-up services and, more recently, through high-speed bandwidth, representing 46% of Latin-Americans and 78% of the US Hispanic population.

    On the other hand, the usage of cell phones has increased 20% annually since 2003, reaching a penetration of 52% of Latin America’s population and 90% of US Hispanic population.

Low digital literacy

Around 60% of Spanish-speakers in America, have little or no knowledge about new technologies. This means, millions of people are excluded from the social transformative power the Internet provides.

Digital literacy

Digital literacy is the key to educate emerging classes, in order to improve their quality of life, promote social inclusion and help them develop economically.

Quality of



Impetus Social

Impetus Social is a benefit corporation that offers an integrated educational program aimed at improving digital literacy for low-income people in the Americas region.

1- Concept

Each concept will be presented in an entertaining way, which will result attractive to people of various ages, educational background and any income level.

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2- Comprehension

Through an evaluation process we ensure that each person truly understands and relates to each of the learned concepts.

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3- Application

Once a concept is understood and evaluated, we ensure that it has a real and practical application in the life of each of the program’s participants.

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Digital / Virtual

Offers digital content in any place at any time

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Educational Program

Conferences, workshops and entrepreneurial labs.

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Sonia Hinestrosa