Internet penetration has grown at an accelerated rate, initially through dial-up services and, more recently, through high-speed bandwidth, representing 46% of Latin-Americans and 78% of the US Hispanic population.
On the other hand, the usage of cell phones has increased 20% annually since 2003, reaching a penetration of 52% of Latin America’s population and 90% of US Hispanic population.
Low digital literacy
Around 60% of Spanish-speakers in America, have little or no knowledge about new technologies. This means, millions of people are excluded from the social transformative power the Internet provides.
Digital literacy is the key to educate emerging classes, in order to improve their quality of life, promote social inclusion and help them develop economically.
Quality of life
Impetus Social is a benefit corporation that offers an integrated educational program aimed at improving digital literacy for low-income people in the Americas region.
Each concept will be presented in an entertaining way, which will result attractive to people of various ages, educational background and any income level.